The Eigen Brand

pt.1

The Opportunity

We launched our new website in October 2021. The Eigen Marketing team worked with Built by Buffalo to give our users a completely new digital experience. It enabled us to enhance the amount of desired actions our website core audiences take while also efficiently complementing our content marketing strategy and SEO efforts.

Setting up the foundations

While we’ve decided to keep some of the basic aspects that led us here, we were ready to take a step forward in our visual identity system for a variety of reasons.

  • Improve accessibility on high-res screens
  • Compliment the redesign of our visual hierarchy
  • Visually communicate our tone of voice to a wider audience, whilst still retaining recognition as Eigen Technologies
  • Allow our visual identity system to be more flexible for future applications
Eigen Corporate Idendity
Eigen white paper
Eigen digital tile

The Brand Hub

Brand guidelines dictate the sizes, colors, spacing, and architecture. The Eigen Brand Hub aspires to create a community while sharing the knowledge.

Eigen Brand Hub
A public link to the Eigen Brand Hub will be available soon.

Creative Services

We want the Brand and brand resources to be accessible across the organization; Creative Services is the vehicle to make that happen. We always thrive for design and content to be part of the conversation, as well as assisting the Brand in playing a key role inside business processes.

Eigen Creative Services

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